The Ebb and Flow of CPU Architecture

Blind loyalty towards one brand precludes you from the decision making process. Is 'A' better than 'B,' or does 'B' have a better marketing program than 'A'? If you're not up on current CPU tech, this kind of decision making can quickly turn confusing.
Consider this; AMD and Intel are both corporations in the business of making microprocessors. The aim of a corporation is to make money, there's no hidden agenda to that. Intel has proven that in a short span of time, it can re-engineer a failing processor lineup and completely turn around its fortunes. AMD has shown us that in that same period of time a stagnant processor architecture can loose momentum because of a lack of innovation on a timely basis.
One CPU Core Against the Other
Having no preference to Intel, no preference to AMD, allows you to understand that as a consumer, hyper-competitive companies tend to trade market dominance from one season to the next. 'A' is not always going to be better than 'B', and vice versa.
It'd be nice to have a third option, a 'C' to choose from, but sadly all of Transmeta's best technological advances have come under the Intellectual Properly gavel. Still, the impact it had on energy efficient processing is due more credit than history has bestowed... but that's a story for another day.
As it stands right now, Intel dominates the processor market - in value, in performance, in inertia. I'd be remiss to count AMD out just yet though.
AMD has been delayed by technological kinks, missed release dates that may have kept it in lock step with its largest competitor, and for better or worse swallowed $5 Billion in debt for ATI at the beginning of this year. There are positive signs from AMD if you know where to look though...
The AMD 690G chipset is a resounding success for example, and if Intel has taught us anything, it's that chipsets pave the path to PC dominance.
AMD has not been asleep at the wheel on the processor front either. Much delayed perhaps, but not asleep. It is readying a new core, called 'K10', and a slew of intermediary processors based on 'Barcelona.' Not much is known about the performance of AMD's upcoming 'K10' Phenom X2 and Phenom X4 desktop processors right now, but we should find out very shortly if the 'Agena' and 'Kuma' chips will give Intel a run for its money.
While much of AMD's success the last few years can be traced to its partners, Intel has guaranteed the success of the Core 2 Duo processor with well designed chipsets. As they say, "it's the chipsets, stupid."
The Intel Core 2 Duo is a very efficient processor, its TDP values are roughly half of what the Pentium 4/D series use to be, and real world testing shows that complete computer systems equipped with an Intel Core 2 Duo use considerably less power.
This is all well and good, but the real ace up Intel's sleeve is not that it has a processor which is faster by some percentage points, it's that the Core 2 Duo is faster and aggressively priced! I can't remember a time when you got so much value in a CPU for so little.
Mind you, Intel's Extreme Edition processors are still priced in the stratosphere, but its regular desktop CPU lines are very affordable. Compared to AMD processors in the same price bracket, Intel has the upper hand.
So as these things go, when it comes to AMD or Intel? Intel wins this round. The bottom line is simply CPUs for a double headed offshoot that rocks. The Core 2 Duo performs really well, so it's what I've been recommending.
But before we close up this debate, there's one more point you should consider. Along with casting away brand loyalty and judging CPUs based on cold hard benchmarks, there's another option we rarely see mentioned on sites set with deconstructing the latest and greatest technology. If the computer you have right now does what you need it to, you really don't have to choose between AMD or Intel's latest do you? ;-) that Intel has outmaneuvered AMD, scrapping an entire generational branch of


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